OTT Trends and the Growth of FAST Streaming Services

These days, OTT services are receiving a lot of love from users.

After COVID-19, home entertainment time grew, leading to higher OTT usage.

OTT refers to services that deliver various types of content through the internet.

Netflix, Watcha, and TVING are well-known examples.

Different from cable TV, OTT lets users watch what they want, when they want.

OTT’s popularity comes from several factors.

It allows people to enjoy different genres from a get more info single service.

Movies, dramas, and entertainment shows are easy to choose based on personal taste.

Also, compared to traditional paid broadcasting, OTT is relatively affordable.

Being able to stream anywhere using mobile devices is also attractive.

As OTT prices continue to rise, users are becoming more cost-conscious.

Because of this, interest in free streaming services is growing.

Ad-supported free streaming allows users to enjoy content without paying.

This is especially attractive to users who care about budget.

FAST platforms are emerging as a new type of free streaming model.

An example is KT’s “Gi Live,” which attracted many users.

As the traditional market slows, FAST is becoming a new profit model.

The biggest advantage of free streaming is that there is no cost burden.

Another plus is the wide range of available programs.

However, users must watch advertisements, which can be inconvenient.

Also, content quality may be lower than paid OTT services.

OTT and free platforms are expected to grow further.

Free models could gain stronger popularity.

Being able to watch without cost is highly appealing.

I believe harmony between paid and free services is essential.

Blending both models offers better choices to viewers.

I look forward to seeing how the streaming industry develops in the future.

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